Traditional watchmaker PRIM digitizes its processes thanks to ALITEO

However, with the growing number of projects, customers, and internal teams, the company reached the limits of traditional work organization. Communication via email was becoming less effective, tasks were difficult to track, and meetings were becoming more and more frequent. They needed a new, modern tool. So they chose ALITEO.

Initial situation and main challenges

Before implementing ALITEO, ELTON faced the typical problems of a growing company:

• Excessive number of parallel projects and tasks without central record keeping
• No unified platform for team collaboration
• Wasting time searching for information in emails
• A large number of meetings due to miscommunication

The goal was to find a solution that would not only be effective, but also intuitive for everyday use—a tool that would connect all teams, facilitate work management, and provide clarity.

Why they chose ALITEO

Key values played a role in selecting the appropriate system:

• Clarity – everyone knows what to do and when
• Availability – online platform accessible from anywhere
• Support and development – an active team and continuous improvement

In ALITEO, ELTON found a partner that offered not only software, but also experience, understanding, and support in changing the corporate culture towards a digitally managed environment.

Specific benefits in numbers

The implementation of ALITEO has brought tangible results:

• 17% acceleration in project management
• Average savings of 8 hours per team member
• Reduction in the number of consultations by 33%
• 24% reduction in email communication

ALITEO across the company

The platform is currently used by various teams and departments:

• Project management – coordination of new watch model development
• Sales and purchasing – management of customers, suppliers, and partners
• Design and manufacturing – work planning and information transfer
• Marketing – campaign management and brand promotion ELTON 1969

Thanks to clearly defined workspaces and portfolios, each team has an overview of its tasks and the overall direction of the company.

Cooperation and plans for the future

ELTON is actively involved in the development of ALITEA, including through the sharing of know-how – most recently at the KARAT Conference 2025, where they presented their experiences at a workshop. They also plan to completely eliminate email communication in the future and take full advantage of the platform's advanced features.